With high-level experience working for credit unions, legislators, and regulators,

Hall Associates Consulting, LLC has a successful track record:


  • Helping credit unions expand their fields of membership (FOMs),
  • Organizing and chartering new credit unions,
  • Working with groups to explore business opportunities to partner with credit unions,
  • Conducting the due diligence necessary for organizations and groups to decide whether forming a new credit union makes sense for them, and
  • Representing and advocating for credit unions before lawmakers and regulators.
Hall Associates Consulting LLC teamed up with the Filene Research Institute to find out whether credit unions are marketing loans to help their members save money at the gas pump and on their utility bills. And, if so, what was the outcome? After conducting a detailed online survey and holding a series of interviews with senior credit union managers, we have the answer.

“More and more credit unions are discovering that lending for green purposes is good business in its own right. The loans are profitable; they attract financially strong borrowers, spur membership growth, and lead to new growth in solidly performing loans on the balance sheet.”

-Finding Sustainable Profits Green Lending by Credit Unions
Filene Research Institute, 2011

This is true whether the lending is for hybrid or electric vehicles, improving the energy efficiency of homes, installing solar panels, or helping small businesses reduce their utility expenses.

There are a variety of partnerships some credit unions are working with to expand their lending in these areas. There are a variety of ways the programs are being structured. There are a variety of ways credit unions are marketing their green loans. Different solutions work differently in different circumstances.

Green lending provides important opportunities for credit unions to stimulate the growth of solidly performing loans that help members save money.  At Hall Associates Consulting, LLC we work with our clients to help them achieve their objectives in their own unique situations.  

Charting New Community FCU


Hall Associates Consulting, LLC has been retained to assist in the chartering of a new community Federal Credit Union.  The credit union will receive a low-income designation.


Expanding Existing FOMs


Hall Associates Consulting, LLC has recently worked with several different credit unoins to successfully gain NCUA approval to significantly expand their fields of membership (FOM).


Drafting a Professional
Sports Credit Union

Hall Associates Consulting, LLC has been retained to help charter a new federal credit union focused on the professional sports industry.

Hall Named to DOE Energy Efficiency Financing

Working Group

W. Robert Hall has been named to a Department of Energy working group focused on spurring private sector financing of residential and commercial energy efficiency improvements.

Credit Union Times
Runs Hall Op-Ed

Credit Union Times ran an op-ed piece written by W. Robert Hall entitled “Green Lending is Profitable and Smart” drawing on Hall’s research for the Filene Research Institute. Click here to read the op-ed.

A Solid Business Case

A Credit Union Journal article quotes Hall noting that there is a strong business case for offering green loans. He observed that the Filene Research Institute’s study’s findings “make it clear that there is a solid business case for credit unions to expand their focus on helping their members cope with the ever rising costs of energy to heat their homes and to get the most out of each gallon of gasoline.”


Solar Panels = Home Resale Premium


According to a new Lawrence Berkley National Laboratory (LBNL) study, Exploring California PV Home Premiums, solar panels can increase the resale value of your home.